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University Marketing and Communications

University Values

Growing the Valley of opportunity.

For Fresno State, the communications requirements of a brand go beyond normal consumer products and services, in part because additional scrutiny comes with the public academic charter and because the impact of a regional university touches so many different audiences directly and indirectly.

But some of the same due diligence applies, as the audiences of a successful brand will want answers to the following questions:

  1. What’s in it for me? (value)
  2. Why should I care? (need)
  3. Reasons to believe? (proof points)

With Fresno State’s brand promise and primary brand values in mind, here’s a start to making the brand speak in bite-size pieces: