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University Marketing and Communications

Our story, our way

Every college and university has a story to tell, but it’s how you tell it that sets you apart. At Fresno State, we’re telling our story, our way. Our brand strategy—the internal playbook that influences how we tell our story— is guided by data-informed strategic drivers, a brand platform that defines the brand promise, and a messaging framework that outlines key messaging priorities.

Positioning

Our brand positioning statement outlines the unique aspects that make Fresno State the Valley’s flagship university and what sets us apart from the competition.

“Fresno State identifies, enhances and affirms the talent that exists in our people and the place we call home, embodying a pride and creating impact that is rooted in the Valley and resonates globally.”


Pillars

Our three brand pillars begin to bring the Fresno State story to life by showcasing the how and why behind what we do.

Teaching that Matters

We educate future leaders by studying disciplines that advance our understanding, incorporate new perspectives and develop meaningful solutions.

Possibility meets Intention

We recognize potential and foster life success. Through academics and athletics, internships and activities, we meet our students where they are and open doors so that they can push their goals forward.

Defining the Valley

We understand our community because we are our community. As the premier university in the Central Valley, our Bulldogs are defining our community’s  success. Our university flourishes because of the many identities that shape it; our achievements magnify the people and opportunities that are rooted here.

Priorities

Our messaging priorities further define our brand pillars and serve as a guide to ensure all experiences are on brand and in alignment with Fresno State’s core messages. 

Fresno State’s faculty and academic expertise directly address societal needs.
A Fresno State degree advances individual and generational social mobility.
Fresno State’s success is inextricably linked to the prosperity of the Central Valley.

 

Unique hands-on experiences, rooted in industry partnerships, are a core element of a Fresno State education.
Fresno State puts the holistic needs of its students first.
Bulldog spirit unites the Valley unlike anything else in the region.

 

Fresno State embraces its many identities and encourages diverse perspectives and ideas to flourish.
Fresno State’s sense of community empowers its members to reach their fullest potential.
Fresno State, and our alumni, proudly contribute to national and global industries.

Personality

Our brand personality is made up of traits that best describe what it means to be a Bulldog.

Dynamic

We deliberately engage, accept challenges and make things happen.

Inclusive

We are inviting to the many cultures and identities that call Fresno State home and intentional about fostering belonging.

Unwavering

As Bulldogs, we are proud of who we are, unfazed by doubters and confident in our path ahead.

Empowering

We offer support without judgment and care withoutconstraint.

Foundation 

Our brand foundation sets the stage for the overall strategy and leans heavily on the collaborative work of our campus community who came together to craft an updated mission and vision statement.

Mission

Fresno State empowers students for success through a transformative education rooted in active service with diverse communities.

Vision

With its local focus and global impact, Fresno State will be recognized as a model for advancing social, economic and environmental progress regionally, nationally and globally by providing an accessible, transformative education; conducting research on critical issues; and producing a generation of diverse leaders.



The work behind our brand

How do we know this is the story our audiences want to hear? Learn more about the research study behind the development of our brand platform.