University Marketing and Communications
Our Brand: A deep-rooted promise.
Fresno State’s mission is to empower students for success through a transformative
education rooted in active service with diverse communities.
Everything we do is tied to students. With its local focus and global impact, Fresno
State’s vision is to be recognized as a model for advancing social, economic and environmental
progress regionally, nationally and globally by providing an accessible, transformative
education; conducting research on critical issues; and producing a generation of diverse
The 2023-2029 Strategic Plan
2023 University Fact Sheet
Where your Bulldog success story begins.
For Fresno State, the communications requirements of a brand go beyond normal consumer
products and services, in part because additional scrutiny comes with the public academic
charter and because the impact of a regional university touches so many different
targets directly and indirectly.
We are a campus of opportunity, empowering students to write their own success stories.
With more than 100 years of excellence already, Fresno State starts its second century
on the cusp of new beginnings and opportunities. Today, Fresno State is leading the
way in Central California through innovation and by inspiring our students to think
on higher levels and pursue their dreams. Here are a few things we're proud of ...