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University Marketing and Communications

Our Brand: A deep-rooted promise.

Fresno State’s mission is to empower students for success through a transformative education rooted in active service with diverse communities.

Everything we do is tied to students. With its local focus and global impact, Fresno State’s vision is to be recognized as a model for advancing social, economic and environmental progress regionally, nationally and globally by providing an accessible, transformative education; conducting research on critical issues; and producing a generation of diverse leaders.

The 2023-2029 Strategic Plan 2024 University Fact Sheet

 

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Our story, our way

Every college and university has a story to tell, but it’s how you tell it that sets you apart. At Fresno State, we’re telling our story, our way. Based on comprehensive discovery and research, our multi-tiered brand platform was crafted to capture the essence of who we are and what makes us unique, serving as a guide for our larger brand strategy.See the full brand platform
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Behind our brand

To continue to elevate Fresno State’s brand regionally, nationally and globally, the university partnered with SimpsonScarborough, a higher education marketing firm, to conduct a comprehensive brand research study beginning in spring 2023. 


Learn more about the study
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Join us for Brand Camp

Join us for Brand Camp on Wednesday, September 25, 2024 to learn more about your role as a brand ambassador, the results of our comprehensive brand study and how Fresno State’s data-informed brand strategy applies to the work you do everyday.


See schedule of sessions