University Marketing and Communications
We tell the Fresno State story — a story that has deep roots in our community and propels bright futures for our diverse Bulldogs.
University Marketing and Communications
About us
University Marketing and Communications (MarComm) promotes and elevates Fresno State’s brand, championing Bulldog spirit through strategic and compelling storytelling that inspires a broad range of audiences to engage with and support the university.
What we do
Strategic communications
Marketing strategy
Brand management
Writing and editing
Storytelling
Media relations
Graphic design
Photography
Trademark licensing
Video production
Digital marketing
Social media
How we do it
Some platforms we are responsible for include:
Storytelling platforms
Fresno State News
Fresno State Magazine
Fresno State Stories
Digital newsletters
Social Media Accounts
Resources for our communication partners
Guidelines for public statements
As a prominent public university and a leader in higher education, Fresno State is often called upon to provide public responses following tragedies and significant events impacting local, state, national, and/or international communities. To address these situations, the university created guidelines to assess whether, how, and when institutional and/or leadership statements should be made. This ensures that decisions are based on consistent criteria rather than popular or personal sentiment.
Learn more about the guidelines
Equity Statement
University Marketing and Communications is committed to centering social justice, equity and inclusion in our work. As a Hispanic Serving Institution (HSI) and Asian American and Native American Pacific Islander Serving Institution (AANAPISI), we reflect a diverse campus community and region, and through our marketing and communications efforts, we aim to amplify and celebrate those of diverse backgrounds.
We are sources of information, content creators and storytellers. As a department, we are committed to:
- Creating content that is representative of the community we serve
- Welcoming and amplifying diverse backgrounds and viewpoints
- Avoiding tokenism, stereotyping and deficit language
- Prioritizing accessibility in our communications
- Ensuring messaging is accurate and equitable
- Upholding the university’s values and Principles of Community
Contact us
To submit a project request, email lnickerson@mail.fresnostate.edu or call 559.278.5030.
| Full Name | Title | Phone # | |
|---|---|---|---|
| Lauren Nickerson | Associate Vice President for University Marketing and Communications | lnickerson@mail.fresnostate.edu | 559.278.5292 |
| Ashley Ilic | Senior Director of University Marketing and Communications | ailic@mail.fresnostate.edu | 559.278.7303 |
| Dr. Esra Hashem | Director of Strategic Communications | esrahashem@mail.fresnostate.edu | 559.278.7109 |
| Angel Langridge | Executive Assistant | angel@mail.fresnostate.edu | 559.278.5030 |
| Margarita Adona | Administrative Assistant | madona@mail.fresnostate.edu | 559.278.4299 |
| Lisa Bell | Public Information Officer | lbell@mail.fresnostate.edu | 559.278.5366 |
| Eddie Hughes | Senior Writer/Editor | eddieh@mail.fresnostate.edu | 559.278.4378 |
| BoNhia Lee | Communications Specialist | bonhia@mail.fresnostate.edu | 559.278.5018 |
| Victoria Cisneros | Marketing Strategist | toraaa@mail.fresnostate.edu | 559.278.0839 |
| Jessica Piffero | Social Media Specialist | jpiffero@csufresno.edu | 559.278.1645 |
| Olivia Pape | Digital Marketing Specialist | opape@mail.fresnostate.edu | 559.278.6576 |
| Todd Graves | Senior Graphic Designer | tgraves@mail.fresnostate.edu | 559.278.2453 |
| Joel Beery | Graphic Designer | jbeery@mail.fresnostate.edu | 559.278.0389 |
| Adriana Knutsen | Graphic Designer/Web Coordinator | aetchart@mail.fresnostate.edu | 559.278.4620 |
| Clarence Chiong | Licensing and Trademark Specialist | cchiong@mail.fresnostate.edu | 559.278.4451 |
| Cary Edmondson | University Photographer | caedmondson@mail.fresnostate.edu | 559.278.4656 |
| Matt Mealer | Senior Video Producer | mattmealer@csufresno.edu | 559.278.5771 |
| Jeffrey Phillips | Video Producer | jeffreyphillips@csufresno.edu | 559.278.4298 |
| Oliver Greenbarg | Video Producer | ogreenbarg@csufresno.edu | 559.278.0010 |
| Michael Wootten | Video Producer | michaelwootten@csufresno.edu | 559.278.0146 |