University Marketing and Communications
We turn imaginative ideas into reality.
Fresno State content is developed in alignment with the university’s brand platform and published across a robust multi-channel network. Whether content is produced at the university, college or department level, it is intentionally positioned to outline Fresno State’s unique impact. Here are just a few examples of how we bring that impact to life.
University-Level Content
Fresno State’s pride points reflect its deep roots in the Valley and its role as the region’s flagship university.
"Our Rankings, Explained"
A video meant to amplify how Fresno State is continuing to climb the ranks through
its commitment to education, research, and impact on the community.
“A Dream Turned Reality”
A written, video and photo feature of Maria Pacheco, a social work alumna, current
master’s student, former mayor of the City of Kerman, and mother of six who achieved
her dream of higher education despite overwhelming challenges.
"Everything I Expected and More"
A video higlighting the unwavering dedication and tenacious spirit of our graduates
who reach a milestone fueled by passion, resilience, and purpose. They become our
next generation of leaders, ready to define the road ahead.
“Pride of the Valley”
This video served as the cornerstone of a refreshed Pride of the Valley campaign,
which previously had been tied strongly to athletics. However, as the university’s
new overall marketing campaign, it was designed to unify Fresno State around a core
strategic goal.
“This is Fresno State”
Based on the idea of a Bulldog elevator pitch, this video highlights in 60 seconds
how Fresno State changes lives.
“How does Fresno State impact the economics of the San Joaquin Valley?”
This video was designed to break down the meaning behind the stat, “Fresno State contributes
nearly $1 billion in economic activity to the San Joaquin Valley each year.”
"A Planetarium Is a Place of Wonder"
A comprehensive multimedia package in honor of the 25th anniversary of Fresno State’s
Downing Planetarium, and the 2025 retirement of its founding director, Dr. Steve White.
Course Spotlights
This video series spotlights Fresno State’s academic excellence in ways that inspire
students to explore degree paths that meet their passions and career goals.
Research Spotlights
This video series highlights current research projects led by students and faculty,
and faculty experts discussing timely topics and trending issues.
College-Level Content