University Marketing and Communications
Emails
Email is a key platform to engage with your audiences, share news and information, drive attendance to events and solicit donations. Every email message should be strategic, concise, blend visuals and copy in an impactful but accessible way, and offer recipients a clear call to action.
Email marketing to Fresno State’s external audience (alumni, donors and the general community) is managed by University Marketing and Communications.
External Emails
University Marketing and Communications uses iModules Encompass to distribute all mass external emails. We have mobile-friendly design templates and keep best practices in mind when sending emails.
Submit an email marketing request to University Marketing and Communications at least two weeks in advance if you are:
- Sending a solicitation email (asking for donations)
- Emailing over 100 alumni, donors or community members
- Sending an official institutional mass email from your office or the university (not a personal email)
How it Works
Email Marketing Best Practices
Internal Emails
Templates for use on Google Mail and Fresno Messaging
The templates are created for internal communications only with use of Google Mail and Fresno Messaging platforms. If you have any questions or would like to request a new template for your Department/Division/College or Program, please contact brand@mail.fresnostate.edu.
You will be provided with two templates as described below.
Access to the existing templates can be requested by emailing brand@mail.fresnostate.edu
Email Template with Photo Banner
Divisions/Offices/Independent Departments (such as Police, IT, etc.) can request a template that consists of a banner with three photos and a standard footer linked to fresnostate.edu
Colleges/Departments/Programs can request a template that consists of a banner with one photo and a standard footer linked to fresnostate.edu
Email Template with Text Header
Divisions/Departments/Offices/
Colleges/Programs can request a template that consists of a banner with the name of
the entity and a standard footer linked to fresnostate.edu
Helpful web resources:
- Sending an email from Fresno State Messaging - Instructions
- Sending an email from Google mail (Gmail) - Instructions
- Preview the HTML code (HTML Test Bed)
- File Naming Validation and Character Counter
SQL IDs
(For use on Fresno Messaging platform)
ONLY Staff:
HR_ACTIVE_REG_&_AUXILARY_EMPLOYEES_NO_FACULTY
ONLY Faculty:
HR ALL ACTIVE FACULTY (R03)
Faculty and Staff:
HR_ACTIVE_REG_&_AUXILARY_EMPLOYEES_NO_STUDENTS
Current Students:
SR_ALL_ENROLLED_STUDENTS_CURRENT_TERM
ALL Students, Faculty, Staff, Auxiliary:
ALL_CURRENT_STUDENTS_EMPLOYEES_&_AUXILARY
Monthly Newsletter
to - all faculty and staff (HR_ACTIVE_REG_&_AUXILARY_EMPLOYEES_NO_STUDENTS)
from - university communications