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University Marketing and Communications

Emails

Email is a key platform to engage with your audiences, share news and information, drive attendance to events and solicit donations. Every email message should be strategic, concise, blend visuals and copy in an impactful but accessible way, and offer recipients a clear call to action.

Email marketing to Fresno State’s external audience (alumni, donors and the general community) is managed by University Marketing and Communications.

External Emails

University Marketing and Communications uses iModules Encompass to distribute all mass external emails. We have mobile-friendly design templates and keep best practices in mind when sending emails.

Submit an email marketing request to University Marketing and Communications at least two weeks in advance if you are:

  • Sending a solicitation email (asking for donations)
  • Emailing over 100 alumni, donors or community members
  • Sending an official institutional mass email from your office or the university (not a personal email)

How it Works

Email Marketing Best Practices

Internal Emails

Templates for use on Google Mail and Fresno Messaging

The templates are created for internal communications only with use of Google Mail and Fresno Messaging platforms. If you have any questions or would like to request a new template for your Department/Division/College or Program, please contact brand@mail.fresnostate.edu.

You will be provided with two templates as described below.

Access to the existing templates can be requested by emailing brand@mail.fresnostate.edu 

Email Template with Photo Banner

Email Template with Photo Banner

Divisions/Offices/Independent Departments (such as Police, IT, etc.) can request a template that consists of a banner with three photos and a standard footer linked to fresnostate.edu 

Colleges/Departments/Programs can request a template that consists of a banner with one photo and a standard footer linked to fresnostate.edu 

College of Health and Human Services

Email Template with Text Header

Divisions/Departments/Offices/
Colleges/Programs can request a template that consists of a banner with the name of the entity and a standard footer linked to fresnostate.edu

 

Helpful web resources:

SQL IDs

(For use on Fresno Messaging platform)

ONLY Staff: 
HR_ACTIVE_REG_&_AUXILARY_EMPLOYEES_NO_FACULTY


ONLY Faculty:
HR ALL ACTIVE FACULTY (R03)


Faculty and Staff:
HR_ACTIVE_REG_&_AUXILARY_EMPLOYEES_NO_STUDENTS


Current Students:
SR_ALL_ENROLLED_STUDENTS_CURRENT_TERM


ALL Students, Faculty, Staff, Auxiliary:
ALL_CURRENT_STUDENTS_EMPLOYEES_&_AUXILARY


Monthly Newsletter

to - all faculty and staff (HR_ACTIVE_REG_&_AUXILARY_EMPLOYEES_NO_STUDENTS)


from - university communications