University Marketing and Communications
Our story, our way
Every college and university has a story to tell, but it’s how you tell it that sets you apart. At Fresno State, we’re telling our story, our way. Our brand strategy—the internal playbook that influences how we tell our story— is guided by data-informed strategic drivers, a brand platform that defines the brand promise, and a messaging framework that outlines key messaging priorities.
Positioning
Our brand positioning statement outlines the unique aspects that make Fresno State the Valley’s flagship university and what sets us apart from the competition.
“Fresno State identifies, enhances and affirms the talent that exists in our people and the place we call home, embodying a pride and creating impact that is rooted in the Valley and resonates globally.”
Pillars
Our three brand pillars begin to bring the Fresno State story to life by showcasing the how and why behind what we do.
Teaching that Matters
Possibility meets Intention
Defining the Valley
Priorities
Our messaging priorities further define our brand pillars and serve as a guide to ensure all experiences are on brand and in alignment with Fresno State’s core messages.
Personality
Our brand personality is made up of traits that best describe what it means to be a Bulldog.
Dynamic
Inclusive
Unwavering
Empowering
Foundation
Our brand foundation sets the stage for the overall strategy and leans heavily on the collaborative work of our campus community who came together to craft an updated mission and vision statement.
Mission
Vision