University Marketing and Communications
Brand Camp
Fresno State is so much more than its logo, name or mission statement. Its power comes from the sum of lived experiences and associations that everyone has with the university. As a member of the Bulldog family, you are a vital brand ambassador who helps shape these transformative moments.
You're invited
Join us for Brand Camp to learn more about your role as a brand ambassador, the results of our comprehensive brand study and how to apply Fresno State’s data-informed brand strategy to your own work. Register on CSU Learn and a calendar invite will be sent to you. Don’t forget to wear your Fresno State gear to showcase your Bulldog spirit!
Schedule of sessions
Representatives from our partner, Simpson Scarborough, will share a summary of Fresno State’s brand study findings, what people think about the university and how this information applies to you!
Time: 9 to 9:50 a.m.
Location: The Ruiz, 105/106
This session is highly encouraged for: all Fresno State employees and representatives of student clubs and organizations
Purchasing promotional products with university trademarks? Wondering how to use our logos on marketing materials? Just wondering where to start? This session will cover all elements of our visual brand identity and trademark licensing.
Time: 10 to 10:50 a.m.
Location: The Ruiz, 105/106
This session is highly encouraged for: all Fresno State employees and representatives of student clubs and organizations
Get your free swag and meet approved vendors who will have officially licensed promotional products on display.
Time: 11 a.m. to 3 p.m.
Location: The Ruiz, 105/106
This session is highly encouraged for: all Fresno State employees and representatives of student clubs and organizations
Representatives from our partner, SimpsonScarborough, will be on campus to share the final highlights of Fresno State’s brand study, share brand campaign examples from other universities and lead an interactive discussion on trends in higher education and the future of Fresno State’s brand.
Time: 11:30 a.m. to 12:30 p.m.
Location: The Ruiz, 107
This session is limited to: Members of the University Cabinet, University Advisory Board, Fresno State Alumni
Association Board
Representatives from SimpsonScarborough will lead an interactive session that shares brand study findings specific to the alumni and donor audiences, and will guide you through examples on how to utilize the data to inform your alumni engagement and donor development efforts.
Time: 1 to 1:50 p.m.
Location: The Ruiz, 107
This session is highly encouraged for: All University Advancement staff
Representatives from SimpsonScarborough will lead an interactive session that dives deeper into our brand study findings and messaging priorities, and will share a content worksheet that allows you to optimize your content and use the brand study data to inform your marketing and communication efforts.
Time: 2 to 2:50 p.m.
Location: The Ruiz, 107
This session is highly encouraged for: All campus communications specialists
Representatives from SimpsonScarborough will lead an interactive session that shares brand study findings specific to the prospective and current student audiences, and will guide you through examples on how to utilize the data to inform your recruitment, retention and student engagement efforts.
Time: 3 to 3:50 p.m.
Location: The Ruiz, 107
This session is highly encouraged for: All admissions and recruitment staff and all representatives of student clubs and
organizations
Persons with disabilities who anticipate needing accommodations or who have questions may call 559.278.2795 or email angel@csufresno.edu in advance of this event.