Our message is what we say and how we say it.
How do we write in the Fresno State voice? Be clear, authentic, and engaging. Use
the contagious spirit surrounding Fresno State to fuel excitement and cultivate support,
while also being smart in your copy. We want our audience to be informed, yes, but
we also want them to be inspired.
Voice, Tone and Writing Style
When we speak or write about Fresno State, what we say matters — but how we say it
is equally important.
Editorial Style Guide
Our editorial style guide will help bring stylistic uniformity to the university’s
many publications, presentations and websites.
Carefully-crafted communications ensure trust, convey importance and strengthen the
connection between a donor and the university.