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University Marketing and Communications

Bulldog Born font

bulldog font

The “Bulldog Born” font is a custom font, designed by Joel Beery, exclusively used for Fresno State Athletics. The intent is to use this font for top level brand identity elements.

Any graphic using the Bulldog Born font must obtain approval from Athletics before use/publication. Any application on merchandise/promo items must go through the standard licensing approval process and deadlines.



  • Facility signage
  • Top level athletics brand messaging
  • Each sport's "official" name
  • Main/top level header identifying sport in marketing collateral
  • Athletic uniforms

Do not use for:

  • General body copy
  • Promo messaging (i.e. game day is Star Wars themed)
  • University or academic purposes
  • Student organizations
  • No arching of the font


  • Internal use
  • Approved sign vendors
  • Approved equipment vendors
  • Approved licensees

Important Note:

Fresno State Athletics and University Marketing and Communications are the only approved areas to distribute the font package to vendors.


Allowable Usage


  • Baseball
  • Basketball
  • Men's Basketball
  • Women's Basketball
  • Cross Country
  • Men's Cross Country
  • Women's Cross Country
  • Equestrian
  • Football
  • Golf
  • Men's Golf
  • Women's Golf
  • Soccer
  • Softball
  • Swimming and Diving
  • Tennis
  • Women's Tennis
  • Track & Field
  • Track & Field / XC
  • Men's Track and Field
  • Women's Track and Field
  • Volleyball
  • Water Polo
  • The Bulldog Foundation
  • Sports Medicine


  • Fresno State
  • Fresno State Bulldogs
  • Fresno State Athletics

Special Programs:

  • Spirit Program
  • Band (Apparel for Athletics Events)
  • Marching Band (Apparel for Athletics Events)

Athletics Venues:

  • Jim Sweeney Field at Bulldog Stadium
  • Bulldog Stadium
  • Margie Wright Diamond
  • Pete Beiden Field at Bob Bennett Stadium
  • Save Mart center
  • Spalding G Wathen Tennis Cente
  • Warmerdam Field

Protected Verbiage:

  • Timeout
  • Bulldog Born. Bulldog Bred.
  • No 'Dogs Down
  • Pride of the Valley
  • Red Wave
  • Red Wave Rise Up
  • Underdogs to Wonderdogs

Staff TitlesAthlete Names/UniformsTeam Accomplishments (Championships)Athlete Accomplishments (i.e. Awards)Case by Case Basis:

  • Athlete/Coaches/Staff Names
  • Non-Video Board Graphics (i.e. Social Media)



Roboto font

Roboto has been refined extensively to work across a wider set of supported digital devices and platforms. It is slightly wider and rounder, giving it greater clarity and making it more optimistic. This makes Roboto a great typeface for digital production and high-density displays.

The fonts are currently available in eighteen different styles and feature six weights.