University Marketing and Communications
Fresno State Athletics Primary Colors
Fresno State Athletics logos are designed to be produced in one, two and three colors. When choosing colors for the Bulldog logo, the standard color matches are specified according to the Pantone® Matching System (PMS). When reproducing the logo in four-color process, use the PANTONE equivalents. If the standard colors are not available, use careful discretion when selecting other single colors for reproduction. The colors shown in this manual are not intended to match the PANTONE Color Standards.
Pantone 186
- CMYK: 0, 100, 79, 20
- RGB: 196, 18, 48
- HSL: 350, 83, 42
- HEX: #c41230
Pantone 2767
- CMYK: 100, 87, 42, 41
- RGB: 19, 40, 76
- HSL: 218, 60, 19
- HEX: #13284c
Green V Color
Pantone 356
- CMYK: 96, 26, 100, 15
- RGB: 0, 121, 53
- HSL: 146, 100, 24
- HEX: #007935
HEX, RGB and HSL color values should be used primarily for digital purposes, for example, when applying specific CSS properties such as background-color: #c41230; or alternatively background-color: rgb(); or background-color: hsl();. Although these color values can be used for generic printing purposes, to ensure color accuracy and high-resolution printing, it is important to work in CMYK mode throughout your creation process.
Background Color
Pantone Cool Gray 7
- CMYK: 43, 35, 34, 1
- RGB: 152, 152, 154
- HSL: 240, 1, 60
- HEX: #98989a