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University Marketing and Communications

Bulldogs Script

The Bulldogs script logo is for use only within the Fresno State Athletics Department and select athletic inspired licensed merchandise. The Bulldogs script logo is not for use outside of the Fresno State Athletics department.

bulldog scrip

Bulldogs Script-red



Baseball Monogram

The Baseball “FS” is for Baseball use only.


Softball Monogram

The Softball “FS” is for Softball use only.


Pride of the Valley Logo


Improper Usage

distorted logo

Do not distort (stretch or squeeze) the logo.

Text in front of logo

Do not use the logo in conjunction with
a different typestyle for the wordmark or
place text in front of the logo.

Recolored logo

Do not recolor the logo in any non-approved colorway.

Logo with department

Do not use the logo to brand a
college, department or campus unit.
Please use the University brand instead.

Faded logo

Do not fade the logo in any non-approved way.

Recreated logo

Do not create your own logo or recreate
the logo.

Flipped logo

Do not flip the logo so that it faces
right (except on a football helmet).

Logo on busy background

Do not place over a busy photo or background.

Old logos

Do not use old logos.